Smart links
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What are smart links? Geo routing Device routing A/B testing Fallback URL Rule priorityWhat are smart links?
A smart link sends different visitors to different destinations based on rules you define. The same short URL shows different offers depending on where the visitor is from or what device they use.
Smart links are available on the Pro plan.
Geo routing
Send visitors from specific countries to targeted offers. For example, Russian traffic goes to a Russian-language offer while all other traffic goes to an international one.
Countries are matched from the visitor's IP address in real time.
- Open the link's Smart rules page
- Click «Add rule», choose Country as the condition
- Select the target country and set the destination URL
- Set a Fallback URL for all other countries
Device routing
Route visitors based on their device type:
- Desktop — Windows, macOS, Linux computers
- Mobile — iOS and Android phones
- Tablet — iPads and Android tablets
You can combine country and device conditions in a single rule.
A/B testing
Add multiple destination URLs to a rule with weights. Traffic is distributed randomly according to those weights.
Example: split traffic 70/30 between two landing pages:
| Variant | URL | Weight | Share |
|---|---|---|---|
| A | offer-a.com | 70 | 70% |
| B | offer-b.com | 30 | 30% |
Weights don't have to add up to 100 — they are relative. Weight 70 and 30 gives the same result as 7 and 3.
Fallback URL
The fallback is the destination used when no rule matches. Always set a fallback to ensure every visitor gets redirected somewhere.
Rule priority
Rules are evaluated from highest to lowest priority. The first matching rule wins.
You can reorder rules by changing their priority number on the Smart rules page.