Analytics
Overview
Every click on your short link is recorded in real time. Open any link's Stats page to see the full picture.
Analytics are available on all plans including Free.
Metrics
| Metric | Description |
|---|---|
| Total clicks | Total number of clicks, including repeat visits from the same person |
| Unique clicks | First click from each IP+browser combination within 24 hours |
| Country | Determined by IP address using a GeoIP database |
| Device | Desktop, Mobile or Tablet based on the User-Agent header |
| OS | Windows, macOS, iOS, Android, Linux etc. |
| Referrer | The domain that sent the visitor (e.g. t.me, google.com) |
| Click ID | A unique ID generated per click — use it in postbacks and webhooks |
Unique clicks
A click is considered unique if the same IP address and browser (User-Agent) have not clicked this link in the past 24 hours.
All clicks are still recorded — you can filter the table to show All, Unique only, or Repeated only.
Geography
Country is determined automatically from the visitor's IP address. The breakdown by country is shown as a table sorted by click count on the Stats page.
Devices
Device type is detected from the User-Agent header:
- Desktop — laptops and desktop computers
- Mobile — smartphones
- Tablet — tablets and iPads
Referrers
The referrer is the website that contained the link the visitor clicked before arriving at your short link.
If there is no referrer (direct traffic, messengers, email) the field is shown as «direct».
Bot filtering
tapurl.io automatically filters out bots, crawlers and messenger link-preview requests. They are not counted in your analytics.
Filtered bots include: Googlebot, Bingbot, Telegram link preview, WhatsApp, Discord, Slack, Facebook crawler, and 40+ other known patterns.